Intelligent marketing and analytics

Decrease Out Of Stock, promote your product, get comprehensive analytics online

Order

We created device and software that increase producer's and retailer's profits

Now it's time to strengthen your position integrating innovative solutions

Control

Control all your goods at the point of sale in real time

Management

Manage promotions, sales and prices in one click from everywhere

Analytics

Analyze the results of your work and recent strategy changes

What is ADVIN system
We developed and patented a unique controller and software

Hardware

What's inside the device:

- Distance sensor
- Temperature sensor
- Weight sensor
- GSM modem
- RFID controller

Software

The whole shop on your hand:

- online indication of all equipped shelves
- comparative statistics for any parameters
- import of data
- access to certain data for certain departments and workers
- integration with CRM and ERP systems via API
- control for presence of merchandisers

Personal account is simple and intuitive

Adaptive design

Always under your control

- adapted for mobile devices
- notifications about defined triggers in messengers
- control from everywhere
- individual settings in order to meet your company's needs

What tasks does ADVIN solve
1. Out Of Stock

How do customers react to out of stock

WILL CANCEL THE BUY

31%

WILL BUY IN ANOTHER STORE

15%

WILL POSTPONE THE BUY

26%

WILL CHOOSE ANOTHER BRAND

A Multi-Billion-Dollar problem

the Coca-Cola

Executive Summary 1996

Quotation of Coca-Cola's report from 1996 is not casual here. Indeed, OOS (Out Of Stock) is a multi-billion problem. According to numerous researches (MEMRB RETAIL TRACKING SERVICES, 2006; Aastrup, J. and Kotzab, H., 2010; The Coca-Cola; 1996), the index of OOS is near 8%. In financial terms, these 8% are $39mln from every $1bln. According to these same researches, staff of the store is responsible for 72% of situations that cause OOS. Just think: 25% of goods, that are absent on the shelves, are at the store. Worker just doesn't know about the lack of the good, and doesn't take it out from the storage of the shop. Another 47% of goods are absent on the shelves as responsible person can't form a correct and forehanded order.

Solutions

You get the complete control over the goods flow

Control of product remnants

Continual monitoring of quantity of goods on the shelf. Notification of the responsible person in case remnants of goods are critically low

Temperature of goods

Controlling the temperature around products allows to avoid them got rotten if the fridge turns off, for example.

Procurement forecast

Using analytics and schedule of procurement you can easily optimize your supply to avoid OOS

2. Control of merchandisers

What are the problems about their work today?

Constant expenditures for control

It's necessary to control your employees

Work with paper reports

Endless expenditures for the analysis department. Unavoidable mistakes due to the human factor

Hiring outside merchandisers

When all your employees can't cover all the points of sales

Excessive expenses on merchandisers won't bring you a desired result if employee comes to the point of sale by schedule but not by demand. In shop "A" which is first in list shelf is full and there's no any problem, while in shop "Z" shelf is empty. But merchandiser will find this out only two days later after checking the point of sale by schedule - and that's in case merchandiser gets there just in planned time. But is possible to control the army of merchandisers? In some cases shelf can stay empty up to 5 days in row. But despite the lost of sales you do not even know about this employee will get their salary full-scale. Now you get the lost-cost-bingo.

Solutions

The system both helps merchandisers to work and you to control them

Notifications about remnants

Responsible employee will get a notification in case of low balance of products. If the problem isn't solved in a defined period of time the notification is sent to the manager.

Merchandiser's work with shelf

Built-in RFID controller shows who and when worked with the shelf. All data is accumulated in your personal account online and is gathered into merchandiser's work report.

Rewards for outside workers

Involving workers i.e. to point of sales with rewards for every shelf replenishment. It won't be enough just to check in with RFID tag. System will compare presense of mechandiser with the fact of replenishment

3. Over of Stock

Excessive quantity of goods hides losses inside

Warehouse costs

You pay for storage of unnecessary goods with rent, bills for heating and salaries of staff

Lack of space

While excess unnecessary goods take up more space, you may not have enough place for popular and profitable goods

Losses from spoilage

For example, a good hasn't been sold until the expiration date. Forcing a sale, returning a product or disposing of it is always an extra losses

Solutions

Optimized logistics

Form an order forecast

On the basis of collected data about the dynamics of the goods on the shelf, conversion and delivery schedules, we form a purchase order

We stick the TOC

Offering quantity of products to be supplied, the system is guided by TOC (Theory of constraints) algorithms to prevent over of stock

We activate the promotion

The system detects an over-of-stock good and suggests creating a promocampaign for it. The campaign starts in one click from your personal account

4. Online information

Lack of operational data makes it impossible to respond to challenges in time

Incorrect forecasts

Incorrect forecasts
The information that is taken into account while planning future actions can be outdated. False forecasts lead to OOS

The cost of analytics

Data received from different sources in different forms requires to be structured and gathered it into a consolidated document and this leads to extra expenditures.

The human factor

Information processed by a person inevitably leads to mistakes and takes considerable time after which the information becomes irrelevant for decision making

Solutions

Instant analytics and forecasts

The data in the personal account

All data is available in the personal account online. Any deviations from the norm are recorded along with the instant notification of responsible persons. Notification triggers are set for each product individually.

Analysis of any indicators

Correlation coefficients, price elasticities or any other parameter are available to be analyzed online. Any analytical database can be formed for every user if needed

Real-time changes

Change the price of goods on electronic pricetags across the network instantly. Run a promo campaign in any single store, region, or entire network with one click.

Patented

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